There is a relation between video and marketing specially email marketing which adds versatility to your digital marketing. According to Experian, a global information service group, adding video to your email generates an average of 21% high conversion rate as compare to using of static image in email. Even the word ‘video’ in the subject line generates higher open rates. An animated video works exceptionally well on landing page as it cuts down the bounce rate and also increase page visit duration.
Animated videos are directly related with the fun and entertainment part of marketing and education. This passively engages viewers into paying attentions and holds them for a longer period of time.
About 75% of the world’s mobile data traffic will be video by 2020. As video is taking a huge share of mobile data, you can give your best message through video to reach giant audience.
YouTube: World’s second largest search engine
Animated videos can be shared on various platforms like Facebook, Twitter, Instagram and even on YouTube. YouTube overall reaches more than 18-49 year olds than any other network. It is a huge platform reaching more than billion users.