Every businessman wants his business to be a big success and dreams of it every now and then. But, not everyone makes it to the top, you have to work hard day and night to make it to the top. What is the most important factor of your business? Its recognition and the only thing that can help reach your business in every corner of the world is ‘marketing’.
Everybody has a different marketing strategy, some like to use the manual marketing technique while some prefer the media marketing. But the most effective between the two is the media marketing. In this fast-moving world, people hardly get time to sit, relax and read anything. Because of that, there is a great demand for the digital content; people prefer watching more than reading.
The demand has forced the organizations to create some interesting and unique digital content. All the companies are in competition with another and to defeat each other, they always come up with an out of the box strategy. Some find their way to success while some are still struggling on their way to success.
One of the very interesting forms of media marketing is the ‘Television Commercials’. Research shows that there are very few people who change the channel when a commercial comes up and people do watch and enjoy the commercials. This is because of the urge to know about the new things produce in the market.
Most of the organizations use television as a platform to introduce their new products to the world. Are you from one of those organizations? Need some guidance on making TV commercials? If yes, we are here to help you. In this article, we will guide you through all the things that are necessary to create a TV commercial.
Let us dive into the process.
1. Break the Pattern
These days it has become very hard to seek the attention of the audiences, you have to showcase something different and unique. People will hardly notice you if you do not break the pattern. Now, how you can do this? Well, start with something that is usual then all of a sudden bring a twist and break the pattern. The more contrasting your twist is, the better and beneficial for you.
2. Don’t Be Boring
Whenever you are making the commercial, make sure that you love and enjoy what you make. If you do not enjoy it, your potential audience won’t either. In a big organization, every member of the video production team is asked to see the final result and give their opinions on it. This later results in cutting off all the creative things. So make sure that whatever you make is fun, engaging and is relevant to your potential audience.
3. Focus on the First Three Seconds
The first three seconds of your commercial is very important as these few seconds will decide that your audience will continue watching your commercial or not. So make sure you ooze the audience within those three seconds and give them reason to continue watching the commercial. If your first three seconds are great, there are high chances that the audience will reach till the end.
4. Use Influencers
You should make use of the influencers who belong to that industry. For instance, if your product is beneficial for the teenage group then showcase a famous teenage personality in the commercial using the product. Most of the commercials involve celebrities, as the people admire and love them so much that they end up using the product. You can also involve celebrities if it is in your budget.
5. Tell a Compelling Story
Viewers today are bored of the regular and standard TV Commercials and so they end up switching the channels. But, television is still a great medium if you are capable of drawing the attention of your audiences. Burst the balloon of standard advertisements and tell a story. Have a powerful and attractive story in your hand, this will keep your targeted audience tuned in.
6. Focus on Building Brand Awareness
To put a strong impact on the today’s audience you have to be highlighted from the rest of the people. Remember that your young targeted viewers grew up with social media, computer games, and watching big budget movies. So they respond to images and videos more than the dry facts about your product.
7. Target a Specific Audience
A television is different from the rest of digital platforms. Here the viewer cannot scroll down or navigate to a different page altogether. There is only one option available that is switching the channel, which is not at all beneficial for you. So keeping this in mind, make sure you target a particular audience and concentrate on specific aspects of your business.
8. Use a Memorable Tagline or Jingle
A catchy tagline will help people remember what you do and if you add something interesting to it like humor, that tagline is going to get locked in the heads of many. Even if you use a six to five words jingle that rhymes and has a good tune, people are going to sing it every now and then.
9. Use Good Voice Over
A voice over has a great impact on the audience. It is the voice that can make or break your ad so, choose wisely. Research and think which voice will work best for your brand and choose accordingly.
10. Communicate One Message Only
Your commercial is going to be an effective one if and only if it short and unique. The television audience has no room for all that you have to say, they only have time for one single message. So, try to communicate using a single message rather than explaining the whole thing.
These are few tips that will help you create an effective and successful TV commercial. If you want to know more such tips do visit this blog by smallbiztrends. Also, do let su know what are your views about this blog in the comment section below.