Commercial video production is the process of making videos on the commercial elements. Such videos are made for certain products or services for their promotion. It can be made on any general subject but the main intention of the video remains the same, i.e. to promote the sale.
We are a Mumbai based production company. We have been in the business of video production for more than 5 years.We make commercial videos as well as do commercial photography. Our contents get featured in major E Commerce websites.
Our team is well equipped and have a knack for post-production, making a complete package of world class level.
If you have any such requirements, contact us.
In my opinion, commercial videos can be categorized into three main types.
Videos that create awareness:
Human brain is hardwired in a specific way, that’s why videos always will stay long in our minds. But specifically, entertaining videos stay longer than normal videos. Because entertainment videos are not complicated at all, you don’t need to brainstorm, it easily makes a connection with you.
Videos that educate the customers:
A lot of videos are for providing the instruction. How you can use the product? How you can get best results from that? These types of videos are for educating purpose. For an example, an advertisement of detergent.
Videos that increase the engagement of audience:
These types of videos are only for getting feedback from people or send a message to audience. It invites people to participate in a discussion, leave a comment, or giving them some feedback. For an example, in that covid situation, videos that showing, if you were going through problem or if your area was affected too much, you can send them e mail or message about the situation.
Right now, content creating is a new way to influence people. That’s why we can characterize videos based on the content. In below, I am putting name of some types for your clarity.
1. Corporate / branding film:
Corporate or branding films are those short videos which are created to promote brands. Usually, in this video they show a story and with this they try to connect with the customers. Branding films are created with the focus of communicate directly with their target audience. In the era of digitalization, branding films always helpful to reach larger audience.
2. Social media video:
Social media videos are the short videos which are created to create social network. This type of videos is only for audience you want to show the video. And these videos are only made for social media platforms. It’s not a tv advertisement uploaded on Facebook or Instagram. That means it’s only for mobile and web viewers.
3. Product review:
To promote a product through commercial videos, make a video about the review would be great. With this video, you can tell the benefits of the product also with the video, you can market it easily. Lot of commercial videos are like reviewing the product, in that review they mostly saying about the benefits and getting customers.
4. Explainer videos:
We all know what explainer videos are. It mostly about explaining. Now, explainer videos also could be a great commercial video. Through this type of video, we can explain the usage of any product, how you can get the best results from the product. Explainer videos with simple animation would be great.
Commercial video production is the process of making videos on the commercial elements. Such videos are made for certain products or services for their promotion. It can be made on any general subject, but the main intention of the video remains the same, i.e., to promote the sale.
We are a Mumbai based production company. We have been in the business of video production for more than 5 years. We make commercial videos as well as do commercial photography. Our contents get featured in major E-Commerce websites.
Our team is well equipped and have a knack for post-production, making a complete package of world class level.
Have a look at our work:
If you have any such requirements, contact us.
What is Commercial Video Production?
Commercial video production is the process of producing video content for use in commercials, marketing campaigns, and other business-related endeavours. Commercial films are frequently used to reach and interact with target audiences and can be used to advertise goods, services, or brands. The length of these movies can vary from brief, 30-second advertisements to longer, more in-depth brand videos, and they can be produced for a number of media outlets, including television, social media, and internet. Concept research, scriptwriting, location scouting, casting, filming, and post-production are just a few of the tasks involved in producing a commercial video. Depending on the length and complexity of the video, where the shoot will take place, and the reputation and experience of the production company, the cost of commercial video production can vary greatly.
Why Commercial Video Production is important?
Commercial video production is important because it enables companies and organisations to meaningfully connect with and engage with their target consumers. The following are some advantages of commercial video production:
Marketing and advertising:
Promoting goods, services, or brands may be done by using commercial films as a potent marketing and advertising tool. They may be used to connect with target groups, encourage interaction, and increase sales and conversions.
Branding:
Commercial films may be used to establish and reinforce the identity and messaging of a brand. They may aid in building audiences' trust and credibility as well as set a brand apart from its rivals.
Customer Engagement:
Through interaction and relationship-building, commercial videos may help customers. They may be used to share insightful knowledge, amuse audiences, or inspire them, and they can foster a sense of community and connection with viewers.
Lead generation:
You may utilise commercial films to attract potential clients and create leads. They may be used to attract visitors to websites and other touchpoints where audiences can find out more about a good or service.
Commercial video production is an important component of contemporary marketing and communication strategies because it enables companies and organisations to effectively connect with and engage with their target consumers.
What is the cost of Commercial Video Production?
Several variables, including the length and complexity of the video, the setting for the shoot, and the track record and experience of the production crew, all have a significant impact on the price of commercial video production in India. The following are some of the major cost factors that might impact the cost of producing commercial videos in India:
Pre-production:
Concept creation, script writing, location scouting, casting, and budgeting are a few examples of pre-production tasks.
Production costs:
These might include the price of hiring a production team, renting equipment, employing talent and crew, and any other costs associated with the actual video's filming.
Post-production:
Editing, colour grading, sound design, and any other post-production work necessary to finish the film can all be included in the post-production price.
External Talents:
Actors, models, and other talent may be expensive to work with, which can have a big impact on the final price of a commercial video.
Venue:
Depending on the area and length of the shoot, the cost of hiring a location might be very different.
Depending on the size and complexity of the project, you should budget anywhere from INR 50,000 to INR 10,00,000 or more for commercial video production in India. It is crucial to conduct your homework and select a production studio whose style and portfolio coincide with your goal for the film because a high price does not always imply a high-quality video.
What qualities to look for in a commercial video production house?
There are a few characteristics you might want to consider when hiring a commercial video production company to make sure you receive the best outcomes for your project. Consider the following important traits:
Experience:
Look for a production company with a history of creating top-notch commercial videos for customers in your sector or with comparable requirements.
Portfolio:
Look at the production house's portfolio to gain an idea of their approach, range of skills, and kinds of projects they have previously worked on.
Reputation:
Seek out a production company with a solid standing in the market and a history of completing high-Caliber projects on schedule and under budget.
Creativity:
Finding a production company with a strong creative vision and the ability to provide original, cutting-edge concepts is important.
Communication:
Search for a production company that can successfully express their ideas and goals, is responsive, and is simple to work with.
Flexibility:
Look for a production company that can adjust to your demands and is ready to collaborate with you to meet your objectives.
By taking into account these factors, you can be sure that the commercial video production company you select will meet your goals and assist you in getting the greatest outcomes for your project.
If you want these kinds of videos for your purpose, then commercial video production companies in Mumbai would be the best option for you. I am putting names of the production companies take a look at it.
Top Commercial Video Production Companies in India:
1. Corporate films Mumbai:
A firm situated in Navi Mumbai offers videos with excellent clarity and resolution. High level digital production working in conjunction with animation and visual effects assist to exceed expectations with the video. Mumbai corporate films are hence another excellent choice.
Website: https://www.corporatefilmsmumbai.com
2. Video explainer Mumbai:
Video explanation Mumbai consistently offers the highest-quality videos with relaxing acoustics. They are providing top-notch service to their consumers within the allotted time frame with the aid of cutting-edge equipment and qualified personnel.
Website: https://videoexplainermumbai.in
3. What a story:
With team of fifty professional employees, what a story provides extremely beautiful videos to their clients. They have lot of branches in the world: London, Mumbai, Bangalore, San Francisco, Dubai, Houston, New York. Agency was founded in 2015. Their main motive is built trustworthy friendship with their clients through provide them awesome videos.
Website: https://whatastory.agency/
4. Camera and shorts media:
Agency was established in 2014, since then they are providing high-tech videos to their clients. the craziest aspect of them is, their employees are IIT and FTII graduates. In the past, they worked with one of the biggest company, Netflix. It’s a huge thing honestly for a company like this. They also received a national award.
Website: https://www.cameranshorts.com/
5. Boch & Fernsh:
With the motive of “quality over quantity”, Boch & Fernsh is a specialized in branding, video production, social media marketing etc. agency was founded in 2001, after that they started to provide great service to their clients. they worked with one of the biggest brands like Johnson & Johnson, Bosch, Club Mahindra, Angel Broking and so more.
Website: https://bochfernsh.com/
6. Savage & Palmer:
The headquarter of this company is in Mumbai. They provide lot of services like Digital marketing, video production, social media marketing etc. They never disappoint their customers with their work. Since 2013, they are providing extremely good service. If you want service from them then go for it.
Website: https://savagepalmer.com/
7. Pixelcarving:
Established in 2017, pixelcarving is a full-scale video production company. With 10 employees they are providing animation videos, explainer videos, commercial films etc. clients love to work with them because they provide service in the limited time frame.
Website: https://pixelcarving.com/
8. Showtime production:
Showtime production is a full-service video production company. Company was established in 2014, since then with the help of fifty professionally trained employees, they are giving quality service with the creative and elegant videos.
Website: https://www.showtimeproductions.co.in/
9. Filmapia India:
Mumbai-based company, was founded in 2017, with 10 trained employees always, always giving 100% effort in every video. The headquarter of this agency is in Bangalore, but they have a branch in Mumbai also. High-tech cinematography with effective editing makes their videos top notch.
Website: https://www.filmapia.com/
10. Ernstaa:
This company have two offices, one is in Mumbai and another one is in London, United Kingdom. Ernstaa, was founded in 2017, has approximate 50 employees in their Mumbai office. Video production, content making, social media marketing is their top tier works.
Website: https://ernstaa.com/
